Thoughts and resources

The topic of lowercase logos came up recently when I shared a before-and-after image on Instagram. A question was raised: What is my creative reasoning for all lowercase letters in a logo? Great question. Company names are…

When designing a logo, some company names are easier to work with than others. One-word names are my favorite— it’s possible to make a simple, very distinctive wordmark. Long names are harder. They can look great, but…

I’ve been shopping online. Unsurprisingly, a parade of website pop-ups asked for my email address. I was 80% annoyed, 20% amused by the ones that gave an ultimatum: fork over your email address or admit that you.